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Sidestep & Twist: How to create hit products and services that people will queue up to buy by James Gardner

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How does Apple win when Microsoft spends 4-5 times as much every year on R&D? How did an unknown band without a record deal manage to fill New York's Madison Square Garden on three separate occasions? Why did it take 200 years between the invention of the steam engine and the start of the industrial revolution? Sidestep and Twist answers these and other questions, and provides the tools that will let you create products that people will queue up to buy. Editorial Reviews Review Sidestep and Twist isn't anti-innovation, but challenges the notion that all ideas are good just because they are new. Innovation is making new ideas useful. Gardner's book will make anyone involved in doing transformation rethink what they're doing. --Max Mckeown, Author of The Truth About Innovation, The Strategy Book and Adaptability Forget everything you think you know about innovation. Gardner proves that innovation can be mastered - breaking down the myths that stand in the way of value creation. This book will fundamentally change how organisations compete in the 21st Century --Gabe Zichermann, Author of Game Based Marketing and Gamification by Design I predict Sidestep and Twist's common sense approach to innovation success at scale will leave a lot of innovation gurus exposed like the proverbial emperor. If they're clever, they will grab a copy of this book and shout Eureka as they run naked for cover! --Annalie Killian, Catalyst for Magic at AMP Australia About the Author James Gardner has run the largest innovation programmes in the public and private sector. He is present Chief Strategy Officer at crowd innovation company Spigit, and lives in London.
Publication Details

Title: Sidestep & Twist: How to create hit products and services that people will queue up to buy

Author(s):

  • James Gardner

Illustrator:

Binding: Paperback

Published by: Marshall Cavendish Corp: , 2012

Edition:

ISBN: 9789814351102 | 9814351105

256 pages. 5.55 x 0.75 x 8.5 inches

  • ENG- English
Book Condition: Very Good

Cover worn.
743b

Pickup available at Book Express Warehouse

Usually ready in 4 hours

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Foxing - Wikipedia
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Age tanning, or browning, occurs over time on the pages of books. This process can show up on just the edges of pages, when this occurs it is sometimes referred to as "edge tanning." This kind of deterioration is commonly seen in books printed before the advent of acid-free paper in the 1980s.
r/BookCollecting - Is this mold or normal aging for a well used book?
 
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  • Trade Name: Book Express Ltd
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  • NZBN: 9429031911290

       

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