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The Creative Economy: How People Make Money From Ideas by John Howkins

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But how do you turn creativity into money - cash, capital and profit? It is not just having a bright idea that counts - it's what you do with it. John Howkins, a leading expert on creative business, shows us what creativity really is, gives the hard data on its global turnover ($2.2 trillion a year) and outlines the key rules for success. The rules include: Invent yourself. Be unique Own your ideas. Understand copyright and patents Know when to work alone, and when in a group Learn endlessly. Borrow, reinvent and recycle Exploit fame and celebrity Know when to break the rules Whether in film or fashion, software or shoes, by focusing on our individual talents we can all make creativity pay. Editorial Reviews Review A valuable introduction to its brave new world'--The Sunday Times, London 'The first really practical guide for people working in the creative industries' --The Director 'As a freelance writer I was hypnotised by this book's subtitle, How People Make Money from Ideas'. --The Guardian 'John Howkins is a renowned British economist and father of the creative industry.' --CCTV, Beijing 'Mr Howkins is the guru of the creative economy'. --Chamber of Commerce, Seoul About the Author John Howkins worked in TV, film and digital media for many years, including 10 years with Time Warner, and five years as Executive Director of the International Institute of Communications, before turning to creativity and innovation. His book, The Creative Economy, was the first to map this new path of personal development and new way of working. 'The Creative Economy' (2001), and his second book, 'Creative Ecologies' (2009) delve deep into the reasons why we want to think for ourselves, and do things differently, and how we can turn this to personal benefit and business growth. He is Chairman of BOP Consulting and a board director of HandMade plc and HotBed Media, as well as Chairman of the John Howkins Research Centre on the Creative Economy in Shanghai, China. In 2009 he also co-authored an illustrated children's book with 14-year-old Zhao Li, currently available only in Chinese.
Publication Details

Title: The Creative Economy: How People Make Money From Ideas

Author(s):

  • John Howkins

Illustrator:

Binding: Paperback

Published by: Penguin Global: , 2002

Edition:

ISBN: 9780140287943 | 0140287949

288 pages. 5 x 0.75 x 7.75 inches

  • ENG- English
Book Condition: Very Good
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What does the Book Condition Very Good mean? Good? Fair?
See our descriptions of book descriptions here: book's conditions.
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Foxing is an age-related process of deterioration that causes spots and browning on old books. The causes of foxing are not well understood, but high humidity may contribute to to foxing. 
Foxing - Wikipedia
What is tanning?
Age tanning, or browning, occurs over time on the pages of books. This process can show up on just the edges of pages, when this occurs it is sometimes referred to as "edge tanning." This kind of deterioration is commonly seen in books printed before the advent of acid-free paper in the 1980s.
r/BookCollecting - Is this mold or normal aging for a well used book?
 
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  • Trade Name: Book Express Ltd
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  • Address: 35 Nathan Terrace, Shannon, 4821, New Zealand.
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  • NZBN: 9429031911290

       

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