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The Long Tail by Chris Anderson

$11.00 NZD
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What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? The Long Tail is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
Publication Details

Title: The Long Tail

Author(s):

  • Chris Anderson

Illustrator:

Binding: Hardcover

Published by: Hyperion Books: , 2006

Edition:

ISBN: 9781401302375 | 1401302378

256 pages. 251mm / 155mm

  • ENG- English
Book Condition: Very Good
2646g

Pickup available at Book Express Warehouse

Usually ready in 4 hours

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Product information

What does the Book Condition Very Good mean? Good? Fair?
See our descriptions of book descriptions here: book's conditions.
What does ffep stand for?
Front-facing endpaper - the first page of a book inside the cover. This page is typically blank. Often people will write their name on this page at the top, or a gift message - which is why you will see ‘owner’s name on ffep’ in some of our book descriptions.
What does dj stand for?
Dust Jacket - the outer paper wrapping on a hardback book. If we mention a book is ’No dj’ this means it should have a dust jacket but it is missing.
What is foxing?
Foxing is an age-related process of deterioration that causes spots and browning on old books. The causes of foxing are not well understood, but high humidity may contribute to to foxing. 
Foxing - Wikipedia
What is tanning?
Age tanning, or browning, occurs over time on the pages of books. This process can show up on just the edges of pages, when this occurs it is sometimes referred to as "edge tanning." This kind of deterioration is commonly seen in books printed before the advent of acid-free paper in the 1980s.
r/BookCollecting - Is this mold or normal aging for a well used book?
 
Where do you get your books from?
We buy books from the public and also take donations. We travel regularly around the Wellington/Manawatu region, and will go further afield to collect larger quantities in our big van. We also like to go to book fairs and other charity events and buy books that catch our eye.
Are your photos of the actual books being sold?
It depends - we have sometimes used stock images for very common books but are in the process of photographing our entire inventory. This will take awhile to finish! If we have 10 copies of the Da Vinci code all in Very Good condition, we will just photograph one and use that to represent all 10 in stock. However if the next copy of worn and only in Fair condition, we will photograph that separately and create a new listing for it.
What is the most expensive book you have sold?
To date it was a first edition first printing copy of JRR Tolkien’s The Two Towers. It was in very poor condition but still was worth over NZ$1000.
What is your favourite book to sell?
I love seeing anything written by Stephen King - they just do not stay in our inventory for very long before someone spots it and buys it. And Alison Holst’s book on muffins will not stay in inventory very long either - too cheap at $7 maybe?
Why do you also sell mailing supplies?
We had a lot of trouble sourcing the right sort of bubble mailer to send our books out in, and eventually found a supplier of high quality mailers in China to import them from. We figured other sellers of small items in New Zealand might like to also use them.
Are you open to the public?
Unfortunately our books are all stored in a large warehouse in boxes so they are not easily browsable. The SKU number for a book tells us where to find it in the warehouse, but there is absolutely no order to where things are stored! We do allow pickups so if you find what you like online you can order it and drop in to pick up p, saving on shipping.

 

New Zealand Delivery

Shipping Options

Shipping options are shown at checkout and will vary depending on the delivery address and weight of the books.

We endeavour to ship the following day after your order is made and to have pick up orders available the same day. We ship Monday-Friday. Any orders made on a Friday afternoon will be sent the following Monday. We are unable to deliver on Saturday and Sunday.

Pick Up is Available in NZ:

Warehouse Pick Up Hours

  • Monday - Friday: 9am-5pm
  • 35 Nathan Terrace, Shannon NZ

Please make sure we have confirmed your order is ready for pickup and bring your confirmation email with you.

Rates

  • New Zealand Standard Shipping - $6.00
  • New Zealand Standard Rural Shipping - $10.00
  • Free Nationwide Standard Shipping on all Orders $75+

Please allow up to 5 working days for your order to arrive within New Zealand before contacting us about a late delivery. We use NZ Post and the tracking details will be emailed to you as soon as they become available. There may be some courier delays that are out of our control. 

International Delivery

We currently ship to Australia and a range of international locations including: Belgium, Canada, China, Switzerland, Czechia, Germany, Denmark, Spain, Finland, France, United Kingdom, United States, Hong Kong SAR, Thailand,  Philippines, Ireland, Israel, Italy, Japan, South Korea, Malaysia, Netherlands, Norway, Poland, Portugal, Sweden & Singapore. If your country is not listed, we may not be able to ship to you, or may only offer a quoting shipping option, please contact us if you are unsure.

International orders normally arrive within 2-4 weeks of shipping. Please note that these orders need to pass through the customs office in your country before it will be released for final delivery, which can occasionally cause additional delays. Once an order leaves our warehouse, carrier shipping delays may occur due to factors outside our control. We, unfortunately, can’t control how quickly an order arrives once it has left our warehouse. Contacting the carrier is the best way to get more insight into your package’s location and estimated delivery date.

  • Global Standard 1 Book Rate: $37 + $10 for every extra book up to 20kg
  • Australia Standard 1 Book Rate: $14 + $4 for every extra book

Any parcels with a combined weight of over 20kg will not process automatically on the website and you will need to contact us for a quote.

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On checkout you can either opt to pay by credit card (Visa, Mastercard or American Express), Google Pay, Apple Pay, Shop Pay & Union Pay. Paypal, Afterpay and Bank Deposit.

Transactions are processed immediately and in most cases your order will be shipped the next working day. We do not deliver weekends sorry.

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Contact Details

  • Trade Name: Book Express Ltd
  • Phone Number: (+64) 22 852 6879
  • Email: sales@bookexpress.co.nz
  • Address: 35 Nathan Terrace, Shannon, 4821, New Zealand.
  • GST Number: 103320957 - We are registered for GST in New Zealand
  • NZBN: 9429031911290

       

      We have a 30-day return policy, which means you have 30 days after receiving your item to request a return.

      To be eligible for a return, your item must be in the same condition that you received it, unworn or unread. 

      To start a return, you can contact us at sales@bookexpress.co.nz. Please note that returns will need to be sent to the following address: 35 Nathan Terrace, Shannon, New Zealand 4821. 

      If your return is for a quality or incorrect item, the cost of return will be on us, and will refund your cost. If it is for a change of mind, the return will be at your cost. 

      You can always contact us for any return question at sales@bookexpress.co.nz.

       

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      Exchanges
      The fastest way to ensure you get what you want is to return the item you have, and once the return is accepted, make a separate purchase for the new item.

       

      European Union 14 day cooling off period
      Notwithstanding the above, if the merchandise is being shipped into the European Union, you have the right to cancel or return your order within 14 days, for any reason and without a justification. As above, your item must be in the same condition that you received it, unworn or unused, with tags, and in its original packaging. You’ll also need the receipt or proof of purchase.

       

      Refunds
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