The Value of Business Analytics by Evan Stubbs
TURN YOUR CHALLENGES INTO SUCCESSES - LEARN HOW AND WHY SOME TEAM STRUGGLE AND SOME SUCCEED n nThis groundbreaking resource defines what business analytics is, the immense value it brings to an organization, and how to harness its power to gain a competitive edge in the marketplace. Author Evan Stubbs provides managers with the tools, knowledge, and strategies to get the organizational commitment you need to get business analytics up and running in your company. n nDrawing from numerous practical examples, The Value of Business Analytics provides an overview of how business analytics maps to organizational strategy and through examining the mistakes teams commonly make that prevent their success, author Evan Stubbs uncovers a four-step framework which helps improve the odds of success. n nBuilt on field-tested experience, The Value of Business Analytics explains the importance of and how to: n nDefine the Value: Link analytics outcomes to business value, thereby helping build a sense of urgency and a need for change. n nCommunicate the Value: Persuade the right people by understanding what motivates them. n nDeliver the Value: Link tactical outcomes to long-term strategic differentiation. n nMeasure the Value: Validate wins and deliver continuous improvement to help drive ongoing transformation. n nTranslating massive amounts of data into real insight is beyond magic-it's competitive advantage distilled. Nothing else offers an equivalent level of agility, productivity improvement, or renewable value. Whether you're looking to quantify the value of your work or generate organizational support, learn how to leverage advanced business analytics with the hands-on guidance found in The Value of Business Analytics. n nDrawing on the successes and failures of countless organizations, author Evan Stubbs provides a reference rich in content that spans everything from hiring the right people, understanding technical maturity, assessing culture, and structuring strategic planning. A must-read for any business analytics leader and an essential reference in shifting the perspective of business analytics away from algorithms towards outcomes. n nLearn how to increase the odds of successful value creation with The Value of Business Analytics.
Publication Details
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Binding: Hardcover
Published by: John Wiley & Sons: , 2011
Edition:
ISBN: 9781118012390 | 1118012399
336 pages.
Book Condition: Very Good
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