Book cover image

Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars...Includes Podcasts, Blogs, and Media Training for the Digital Age by Jay Conrad Levinson, Rick Frishman

$12.00 NZD Sold out
GST included. Shipping calculated at checkout.

The Internet has not only changed the sheer vastness of services and products available to consumers, but it's significantly changed the way businesses communicate with their buyers. The good news is that new technology makes it easier for businesses to get the right product to the right customer at the right time-and at a fraction of the cost. Completely updated and revised, this book uses the expertise of today's top media gurus to show you how to get the word out about your product or business and reach even more buyers-without the cost of a traditional big budget campaign! Editorial Reviews About the Author Rick Frishman, Publisher at Union Square Publishing in New York and founder of Planned Television Arts (now called Media Connect), has been one of the leading book publicists in America for over 43 years. Rick works with many of the top book editors, literary agents, and publishers in America, including Simon and Schuster, Harper Collins and Random House. Rick is Co-author of 18 books including Author101, 250 Rules of Business, Guerrilla Publicity and Networking Magic.Union Square Publishing looks for authors who believe in giving back. He has worked with hundreds of bestselling authors such as Mitch Albom, Bill Moyers, Stephen King, Caroline Kennedy, Mayor Ed Koch, Howard Stern, President Jimmy Carter, Sophia Loren, Smokey Robinson, Nelson DeMille, Barbara Bush, Jackie Collins, Arnold Palmer, Yogi Berra, Whoppi Goldberg, Vanessa Redgrave, Charlton Heston, Henry Kissinger, Bill Parcells, Larry King, Don Shula, Walter Cronkite, Jack Canfield, Martha Stewart, William Shatner, Nicholas Sparks, Maya Angelou, Malcolm Gladwell, Gov. Mario Cuomo, John Grisham, Salmon Rushdie, and Senator John Glenn. Rick has appeared on hundreds of radio shows and more than a dozen TV shows nationwide, including Oprah, Fox News and Bloomberg TV. He has also been featured in the New York Times, Wall Street Journal, Associated Press, Selling Power Magazine, New York Post, and scores of other publications.He has appeared on stage with notables such as Sir Richard Branson, The Dalai Lama, T. Harv Eker, Jack Canfield, Mark Victor Hansen, Tony Hsieh, David Bach, Brian Tracy, Zig Ziglar and Brendon Burchard. Rick has a BFA in acting and directing and a BS in communications from Ithaca College. He is a sought-after lecturer on publishing and public relations. He is founder of Author101University. Author101U has presented over 32 events since 2002. Rick and his wife Robbi live in Long Island, NY with their Havanese puppy Cody. They have three children: Adam, Rachel, and Stephanie
Publication Details

Title: Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars...Includes Podcasts, Blogs, and Media Training for the Digital Age

Author(s):

  • Jay Conrad Levinson
  • Rick Frishman

Illustrator:

Binding: Paperback

Published by: Adams Media: , 2008

Edition:

ISBN: 9781598698459 | 1598698451

352 pages. 6 x 1 x 9 inches

  • ENG- English
Book Condition: Very Good
845s

Pickup currently unavailable at Book Express Warehouse

Afterpay
American Express
Apple Pay
Google Pay
Mastercard
PayPal
Shop Pay
Union Pay
Visa

Product information

What does the Book Condition Very Good mean? Good? Fair?
See our descriptions of book descriptions here: book's conditions.
What does ffep stand for?
Front-facing endpaper - the first page of a book inside the cover. This page is typically blank. Often people will write their name on this page at the top, or a gift message - which is why you will see ‘owner’s name on ffep’ in some of our book descriptions.
What does dj stand for?
Dust Jacket - the outer paper wrapping on a hardback book. If we mention a book is ’No dj’ this means it should have a dust jacket but it is missing.
What is foxing?
Foxing is an age-related process of deterioration that causes spots and browning on old books. The causes of foxing are not well understood, but high humidity may contribute to to foxing. 
Foxing - Wikipedia
What is tanning?
Age tanning, or browning, occurs over time on the pages of books. This process can show up on just the edges of pages, when this occurs it is sometimes referred to as "edge tanning." This kind of deterioration is commonly seen in books printed before the advent of acid-free paper in the 1980s.
r/BookCollecting - Is this mold or normal aging for a well used book?
 
Where do you get your books from?
We buy books from the public and also take donations. We travel regularly around the Wellington/Manawatu region, and will go further afield to collect larger quantities in our big van. We also like to go to book fairs and other charity events and buy books that catch our eye.
Are your photos of the actual books being sold?
It depends - we have sometimes used stock images for very common books but are in the process of photographing our entire inventory. This will take awhile to finish! If we have 10 copies of the Da Vinci code all in Very Good condition, we will just photograph one and use that to represent all 10 in stock. However if the next copy of worn and only in Fair condition, we will photograph that separately and create a new listing for it.
What is the most expensive book you have sold?
To date it was a first edition first printing copy of JRR Tolkien’s The Two Towers. It was in very poor condition but still was worth over NZ$1000.
What is your favourite book to sell?
I love seeing anything written by Stephen King - they just do not stay in our inventory for very long before someone spots it and buys it. And Alison Holst’s book on muffins will not stay in inventory very long either - too cheap at $7 maybe?
Why do you also sell mailing supplies?
We had a lot of trouble sourcing the right sort of bubble mailer to send our books out in, and eventually found a supplier of high quality mailers in China to import them from. We figured other sellers of small items in New Zealand might like to also use them.
Are you open to the public?
Unfortunately our books are all stored in a large warehouse in boxes so they are not easily browsable. The SKU number for a book tells us where to find it in the warehouse, but there is absolutely no order to where things are stored! We do allow pickups so if you find what you like online you can order it and drop in to pick up p, saving on shipping.

 

New Zealand Delivery

Shipping Options

Shipping options are shown at checkout and will vary depending on the delivery address and weight of the books.

We endeavour to ship the following day after your order is made and to have pick up orders available the same day. We ship Monday-Friday. Any orders made on a Friday afternoon will be sent the following Monday. We are unable to deliver on Saturday and Sunday.

Pick Up is Available in NZ:

Warehouse Pick Up Hours

  • Monday - Friday: 9am-5pm
  • 35 Nathan Terrace, Shannon NZ

Please make sure we have confirmed your order is ready for pickup and bring your confirmation email with you.

Rates

  • New Zealand Standard Shipping - $6.00
  • New Zealand Standard Rural Shipping - $10.00
  • Free Nationwide Standard Shipping on all Orders $75+

Please allow up to 5 working days for your order to arrive within New Zealand before contacting us about a late delivery. We use NZ Post and the tracking details will be emailed to you as soon as they become available. There may be some courier delays that are out of our control. 

International Delivery

We currently ship to Australia and a range of international locations including: Belgium, Canada, China, Switzerland, Czechia, Germany, Denmark, Spain, Finland, France, United Kingdom, United States, Hong Kong SAR, Thailand,  Philippines, Ireland, Israel, Italy, Japan, South Korea, Malaysia, Netherlands, Norway, Poland, Portugal, Sweden & Singapore. If your country is not listed, we may not be able to ship to you, or may only offer a quoting shipping option, please contact us if you are unsure.

International orders normally arrive within 2-4 weeks of shipping. Please note that these orders need to pass through the customs office in your country before it will be released for final delivery, which can occasionally cause additional delays. Once an order leaves our warehouse, carrier shipping delays may occur due to factors outside our control. We, unfortunately, can’t control how quickly an order arrives once it has left our warehouse. Contacting the carrier is the best way to get more insight into your package’s location and estimated delivery date.

  • Global Standard 1 Book Rate: $37 + $10 for every extra book up to 20kg
  • Australia Standard 1 Book Rate: $14 + $4 for every extra book

Any parcels with a combined weight of over 20kg will not process automatically on the website and you will need to contact us for a quote.

Payment Options

On checkout you can either opt to pay by credit card (Visa, Mastercard or American Express), Google Pay, Apple Pay, Shop Pay & Union Pay. Paypal, Afterpay and Bank Deposit.

Transactions are processed immediately and in most cases your order will be shipped the next working day. We do not deliver weekends sorry.

If you do need to contact us about an order please do so here.

You can also check your order by logging in.

Contact Details

  • Trade Name: Book Express Ltd
  • Phone Number: (+64) 22 852 6879
  • Email: sales@bookexpress.co.nz
  • Address: 35 Nathan Terrace, Shannon, 4821, New Zealand.
  • GST Number: 103320957 - We are registered for GST in New Zealand
  • NZBN: 9429031911290

       

      We have a 30-day return policy, which means you have 30 days after receiving your item to request a return.

      To be eligible for a return, your item must be in the same condition that you received it, unworn or unread. 

      To start a return, you can contact us at sales@bookexpress.co.nz. Please note that returns will need to be sent to the following address: 35 Nathan Terrace, Shannon, New Zealand 4821. 

      If your return is for a quality or incorrect item, the cost of return will be on us, and will refund your cost. If it is for a change of mind, the return will be at your cost. 

      You can always contact us for any return question at sales@bookexpress.co.nz.

       

      Damages and issues
      Please inspect your order upon reception and contact us immediately if the item is defective, damaged or if you receive the wrong item, so that we can evaluate the issue and make it right.

       

      Exceptions / non-returnable items
      Certain types of items cannot be returned, like perishable goods (such as food, flowers, or plants), custom products (such as special orders or personalised items), and personal care goods (such as beauty products). Although we don't currently sell anything like this. Please get in touch if you have questions or concerns about your specific item. 

      Unfortunately, we cannot accept returns on gift cards.

       

      Exchanges
      The fastest way to ensure you get what you want is to return the item you have, and once the return is accepted, make a separate purchase for the new item.

       

      European Union 14 day cooling off period
      Notwithstanding the above, if the merchandise is being shipped into the European Union, you have the right to cancel or return your order within 14 days, for any reason and without a justification. As above, your item must be in the same condition that you received it, unworn or unused, with tags, and in its original packaging. You’ll also need the receipt or proof of purchase.

       

      Refunds
      We will notify you once we’ve received and inspected your return, and let you know if the refund was approved or not. If approved, you’ll be automatically refunded on your original payment method within 10 business days. Please remember it can take some time for your bank or credit card company to process and post the refund too.
      If more than 15 business days have passed since we’ve approved your return, please contact us at sales@bookexpress.co.nz.

      Â