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Marketing by Pride

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Marketing: 1st Asia Pacific Edition - puts contemporary Introductory Marketing students on target! - How does Vodafone connect with its customers? - Why is Wotif.com such a success story when many other dot-com businesses have failed? - How is digital media both a threat and an opportunity for marketers in the entertainment industry? - What is click through and why does Google lead the way in this form of advertising? - Can fruit juice companies like Nudie and Boost Juice sustain their market growth? - Why are supermarkets stocking more home brand products rather than manufacturers' brands? - How has eBay become such a worldwide phenomenon? - How can charities use marketing to combat donor fatigue in raising funds? - How does Harley Davidson remain an icon brand that can charge a premium price for motorcycles? The answers to these and many other marketing questions can be found in this text! The same author team that delivered Marketing: Core Concepts and Applications 1st Asia Pacific Edition text to the market for first Semester 2006 are returning with this more comprehensive version of their market leading text. KEY FEATURES *21 chapters - comprehensive coverage of all introductory marketing topics, including separate chapters on International Marketing, E-Marketing and Customer Relationship Management and Services Marketing* A balanced coverage of the marketing of both products and services * Emphasis on both small to medium sized enterprises and larger multinational corporations in the Asia Pacific region* Contemporary coverage of e-marketing, the triple bottom line, ethics/social responsibility, customer relationship management, and international, government, and not for profit marketing * Based on the best selling text in the US market by Pride and Ferrell* Visual concept maps at the start of each chapter explain to students exactly where they are in the marketing process* Are you on Target? self check questions throughout the chapter for student self assessment, with answers provided at the back of the text* Marketing Plan Appendix guides students step by step in preparing their own marketing plan* Accompanying local video cases and activities for instructors* Comprehensive text website (www.johnwiley.com.au/highered/pride) including Wiley Web Q (interactive quizzing for student self assessment), and Marketing at Work articles
Publication Details

Title: Marketing

Author(s):

  • Pride

Illustrator:

Binding: Paperback

Published by: John Wiley & Sons Inc: , 2006

Edition:

ISBN: 9780470807149 | 0470807148

850 pages. 3.7 x 12.9 x 12.9 centimetres (0

  • ENG- English
Book Condition: Good

Cover worn
3356e

Pickup available at Book Express Warehouse

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What does the Book Condition Very Good mean? Good? Fair?
See our descriptions of book descriptions here: book's conditions.
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Foxing is an age-related process of deterioration that causes spots and browning on old books. The causes of foxing are not well understood, but high humidity may contribute to to foxing. 
Foxing - Wikipedia
What is tanning?
Age tanning, or browning, occurs over time on the pages of books. This process can show up on just the edges of pages, when this occurs it is sometimes referred to as "edge tanning." This kind of deterioration is commonly seen in books printed before the advent of acid-free paper in the 1980s.
r/BookCollecting - Is this mold or normal aging for a well used book?
 
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To date it was a first edition first printing copy of JRR Tolkien’s The Two Towers. It was in very poor condition but still was worth over NZ$1000.
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Why do you also sell mailing supplies?
We had a lot of trouble sourcing the right sort of bubble mailer to send our books out in, and eventually found a supplier of high quality mailers in China to import them from. We figured other sellers of small items in New Zealand might like to also use them.
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  • Trade Name: Book Express Ltd
  • Phone Number: (+64) 22 852 6879
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  • Address: 35 Nathan Terrace, Shannon, 4821, New Zealand.
  • GST Number: 103320957 - We are registered for GST in New Zealand
  • NZBN: 9429031911290

       

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