{"product_id":"craft-inc-turn-your-creative-hobby-into-a-business-by-meg-mateo-ilasco","title":"Craft, Inc.: Turn Your Creative Hobby into a Business by Meg Mateo Ilasco","description":"\u003cp\u003eCraft, Inc. is the hipster business primer for entrepreneurial crafters to turn what they do for fun into what they do for money. Pro crafter Meg Mateo Ilasco offers a step-by-step guide to everything from developing products and naming the company to writing a business plan, applying for licenses, and paying taxes. Chapters on sales, marketing, trade shows, and publicity round out the mix. Plus, in-depth interviews with such craft luminaries as Jonathan Adler, Lotta Jansdotter, Denyse Schmidt, and Jill Bliss provide inspiration and practical advice. Accessible, informative, and more than a little spunky, Craft, Inc. paves the way for today's creative minds to become tomorrow's trendsetters.\u003c\/p\u003e","brand":"Book Express","offers":[{"title":"Default Title","offer_id":44150754639946,"sku":"3507ax","price":10.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/9101\/8826\/files\/3507ax_b248c5b5-1759-4f4a-8c41-b8b7c72569f5.jpg?v=1788424380","url":"https:\/\/www.bookexpress.nz\/products\/craft-inc-turn-your-creative-hobby-into-a-business-by-meg-mateo-ilasco","provider":"Book Express","version":"1.0","type":"link"}