{"product_id":"hot-button-marketing-push-the-emotional-buttons-that-get-people-to-buy-by-barry-feig","title":"Hot Button Marketing: Push the Emotional Buttons That Get People to Buy by Barry Feig","description":"\u003cp\u003eConsumers buy products for two reasons-the rational reason and the real reason. While your customer may say they want your product because of its features and benefits, their decision to buy is based on emotion-not intellect.\u003cbr\u003eHot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's-even if it's a parity product! Filled with tips and insights that can be applied at every stage of marketing-from product development to one-to-one selling-Hot Button Marketing shows you how to hit the sixteen hot buttons and get your product sold.\u003c\/p\u003e","brand":"Book Express","offers":[{"title":"Default Title","offer_id":43600342089802,"sku":"6663j","price":12.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/9101\/8826\/files\/6663j.jpg?v=1778973243","url":"https:\/\/www.bookexpress.nz\/products\/hot-button-marketing-push-the-emotional-buttons-that-get-people-to-buy-by-barry-feig","provider":"Book Express","version":"1.0","type":"link"}