{"product_id":"marketing-the-core-by-roger-a-kerin-john-mcdonnell-julian-de-meyrick-tony-garrett","title":"Marketing: The Core by Roger A. Kerin,John McDonnell,Julian De Meyrick,Tony Garrett","description":"\u003cp\u003eThis regional adaptation provides a concise approach to the dynamic and challenging field of marketing and demonstrates the knowledge and experience of the text authors. Marketing: The Core is written to cater for students studying marketing today, using language and examples they are familiar with. It allows lecturers to have a conversation with their students about marketing. It takes an active learning approach and combines many real-world examples, theory, cases, exercises and artwork.\u003c\/p\u003e","brand":"Book Express","offers":[{"title":"Default Title","offer_id":43344872013898,"sku":"6342k","price":10.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/9101\/8826\/files\/6342k_bcfe676e-fef8-4de1-86be-21a6c71a4b0e.jpg?v=1773280152","url":"https:\/\/www.bookexpress.nz\/products\/marketing-the-core-by-roger-a-kerin-john-mcdonnell-julian-de-meyrick-tony-garrett","provider":"Book Express","version":"1.0","type":"link"}