{"product_id":"purple-cow-transform-your-business-by-being-remarkable-by-seth-godin-3660j","title":"Purple Cow: Transform Your Business by Being Remarkable by Seth Godin","description":"\u003cp\u003eYou're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.\u003c\/p\u003e","brand":"Book Express","offers":[{"title":"Default Title","offer_id":41844225671242,"sku":"3660j","price":9.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/9101\/8826\/files\/3660j.jpg?v=1764516726","url":"https:\/\/www.bookexpress.nz\/products\/purple-cow-transform-your-business-by-being-remarkable-by-seth-godin-3660j","provider":"Book Express","version":"1.0","type":"link"}