Steve Jobs by Walter Isaacson

From the author of the bestselling biographies of Benjamin Franklin and Albert Einstein, this is the exclusive biography of Steve Jobs. Based on more than forty interviews with Jobs conducted over two years-as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues-Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. n nAt a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering. n nAlthough Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted. n nDriven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple's hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values. Editorial Reviews Isaacson's biography can be read in several ways. It is on the one hand a history of the most exciting time in the age of computers, when the machines first became personal and later, fashionable accessories. It is also a textbook study of the rise and fall and rise of Apple and the brutal clashes that destroyed friendships and careers. And it is a gadget lover's dream, with fabulous, inside accounts of how the Macintosh, iPod, iPhone and iPad came into being. But more than anything, Isaacson has crafted a biography of a complicated, peculiar personality-Jobs was charming, loathsome, lovable, obsessive, maddening-and the author shows how Jobs's character was instrumental in shaping some of the greatest technological innovations of our time. n-The Washington Post n- Michael S. Rosenwald n n[Jobs's] story calls for a book that is clear, elegant and concise enough to qualify as an iBio. Mr. Isaacson's Steve Jobs does its solid best to hit that target...[It] greatly admires its subject. But its most adulatory passages are not about people. Offering a combination of tech criticism and promotional hype, Mr. Isaacson describes the arrival of each new product right down to Mr. Jobs's theatrical introductions and the advertising campaigns. But if the individual bits of hoopla seem excessive, their cumulative effect is staggering. Here is an encyclopedic survey of all that Mr. Jobs accomplished, replete with the passion and excitement that it deserves. n-The New York Times n- Janet Maslin n nIf not the greatest of computer moguls, the late Apple Computer co-founder was certainly the most colorful and charismatic to judge by this compelling biography. Journalist Isaacson (Albert Einstein) had his subject's intimate cooperation but doesn't shy away from Jobs's off-putting traits: the egomania; the shameless theft of ideas; the reality distortion field of lies and delusions; the veering between manipulative charm and cold betrayal; the bullying rages, profanity and weeping; the bizarre vegetarian diets that he believed would ward off body odor and cancer (he was tragically wrong on both counts). Isaacson also sees the constructive flip-side of Jobs's flaws, arguing that his crazed perfectionism and sublime sense of design--he wanted even his computers' circuit boards to be visually elegant--begat brilliant innovations, from the Mac to the iPad, that blended poetry and processors. The author oversells Jobs as the digital artiste pitting well-crafted, vertically integrated personal computing experiences against the promiscuously licensed, bulk-commodity software profferred by his Microsoft rival Bill Gates. (Gates's acerbic commentary on Jobs's romanticism often steals the page.) Still, Isaacson's exhaustively researched but well-paced, candid and gripping narrative gives us a great warts-and-all portrait of an entrepreneurial spirit--and one of the best accounts yet of the human side of the computer biz. Photos. (Oct. 24) n- Publishers Weekly n nThis authorized, highly discussed work delivers significant details of Jobs's secretive life, career, and creative sensibility. The author delivers his introduction. Formerly in leadership roles at CNN and TIME magazine, Isaacson has created a well-researched and balanced biography that emphasizes Jobs's mammoth ambition, genius, and brutal honesty. Dylan Baker's earnestness is expressed in a workmanlike narration. His style is not well matched to the urgency of Jobs's fascinating life story and the relentlessness of his personality. Without vocal characterizations, Baker's pacing is consistent, if too slow. Perhaps an unfortunate, if unspoken, message is that, with great genius, boorish behavior with staff, family, and others may ultimately lead to phenomenal innovative and artful business success. W.A.G. 2012 Audies Finalist AudioFile 2011, Portland, Maine n- NOVEMBER 2011 - AudioFile n nAn unforgettable tale of a one-of-a-kind visionary. With a unique ability to meld arts and technology and an uncanny understanding of consumers' desires, Apple founder Steve Jobs (1955-2011) played a major role in transforming not just computer technology, but a variety of industries. When Jobs died earlier this month, the outpouring of emotion from the general public was surprisingly intense. His creations, which he knew we wanted before we did, were more than mere tools; everything from the iPod to the MacBook Pro touched us on a gut level and became an integral part of our lives. This was why those of us who were hip to Steve Jobs the Inventor were so moved when he passed. However, those who had an in-depth knowledge of Steve Jobs the Businessman might not have taken such a nostalgic view of his life. According to acclaimed biographer and Aspen Institute CEO Isaacson (American Sketches: Great Leaders, Creative Thinkers, and a Heroes of a Hurricane, 2009, etc.) in this consistently engaging, warts-and-all biography, Jobs was not necessarily the most pleasant boss. We learn about Jobs' predilection for humiliating his co-workers into their best performances; his habit of profanely dismissing an underling's idea, only to claim it as his own later; and his ability to manipulate a situation with an evangelical, fact-mangling technique that friends and foes alike referred to as his reality distortion field. But we also learn how--through his alternative education, his pilgrimage to India, a heap of acid trips and a fateful meeting with engineering genius Steve Wozniak--Jobs became Jobs and Apple became Apple. Though the narrative could have used a tighter edit in a few places, Isaacson's portrait of this complex, often unlikable genius is, to quote Jobs, insanely great. Jobs was an American original, and Isaacson's impeccably researched, vibrant biography--fully endorsed by his subject--does his legacy proud. n- Kirkus Reviews