{"product_id":"strategic-marketing-management-practice-of-management-series-by-robert-j-dolan","title":"Strategic Marketing Management (Practice of Management Series) by Robert J. Dolan","description":"\u003cp\u003eThis text for marketing management covers basic concepts and emerging issues through readings by leading academics and practitioners. Vital issues for the 1990s are explored: ethical and legal aspects of marketing, the services industry, and multinational marketing. The book also looks at basics such as the four Ps and gives cutting-edge strategies for traditional marketing concerns, from market penetration to marketing plan development, implementation, and control. The Practice of Management Series.\u003c\/p\u003e","brand":"Book Express","offers":[{"title":"Default Title","offer_id":43112328822858,"sku":"5931q","price":13.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/9101\/8826\/files\/5931q_0d99a1e4-5967-42d3-9388-16ccc8e70aec.jpg?v=1765647640","url":"https:\/\/www.bookexpress.nz\/products\/strategic-marketing-management-practice-of-management-series-by-robert-j-dolan","provider":"Book Express","version":"1.0","type":"link"}