{"product_id":"strategy-and-tactics-of-pricing-a-guide-to-profitable-decision-making-by-reed-k-nagle-thomas-t-holden","title":"Strategy and Tactics of Pricing A Guide to Profitable Decision Making by Reed K. Holden,Thomas T. Nagle","description":"\u003cp\u003eThis entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointed the way to profitable successes! Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy. A sampling of topics includes advice on how to understand how costs affect your pricing and profits, integrate costs with market-based pricing, integrate the elements of profitability, capture full value through price segmentation, adapt strategy in a changing life-cycle environment, develop models to aid in anticipating purchase behavior, and determine the constraints on profit maximization.\u003c\/p\u003e","brand":"Book Express","offers":[{"title":"Default Title","offer_id":44078035632202,"sku":"3481o","price":11.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/9101\/8826\/files\/3481o_db4134b3-ed05-454c-97dd-60ece55366ff.jpg?v=1787035839","url":"https:\/\/www.bookexpress.nz\/products\/strategy-and-tactics-of-pricing-a-guide-to-profitable-decision-making-by-reed-k-nagle-thomas-t-holden","provider":"Book Express","version":"1.0","type":"link"}