{"product_id":"the-brand-called-you-by-peter-montoya-tim-vandehey-2302q","title":"The Brand Called You by Peter Montoya, Tim Vandehey","description":"\u003cp\u003eExploring the fundamental reasons branding is a part of the human psyche, this road map to understanding and creating a personal brand looks at the compulsion to instantly label things and people. It offers a gateway to molding the perceptions of influential individuals by explaining eight laws that lead to professional success, including the ideas that a brand must have a narrow focus and that it must reflect the true nature of the person behind it by exhibiting passions, flaws, goals, and gifts. Demonstrating that a personal brand is more than a slogan or impressive business card, this book offers a series of detailed exercises, from using icons and creating web sites to networking and exploiting public relations, for crafting and managing a powerful personal brand.\u003c\/p\u003e","brand":"Book Express","offers":[{"title":"Default Title","offer_id":41829738348618,"sku":"2302q","price":10.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/9101\/8826\/files\/2302q.jpg?v=1764447116","url":"https:\/\/www.bookexpress.nz\/products\/the-brand-called-you-by-peter-montoya-tim-vandehey-2302q","provider":"Book Express","version":"1.0","type":"link"}