{"product_id":"the-customer-culture-imperative-a-leaders-guide-to-driving-superior-performance-by-linden-brown-christopher-brown","title":"The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance by Linden Brown,Christopher Brown","description":"\u003cp\u003eWHAT DO TOYOTA, APPLE, AND ZAPPOS HAVE IN COMMON?\u003cbr\u003eCUSTOMER-CENTRIC CULTURE\u003c\/p\u003e\u003cp\u003eAnd now, with this research-based method, you can replicate their success with your business\u003c\/p\u003e\u003cp\u003eBased on more than 60 studies and the authors’ three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong \"customer-centric culture\" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization.\u003c\/p\u003e\u003cp\u003eDr. Linden R. Brown is chairman and co-founder of MarketCulture Strategies Inc.\u003cbr\u003eChristopher Brown is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant.\u003c\/p\u003e","brand":"Book Express","offers":[{"title":"Default Title","offer_id":44058971045962,"sku":"6937a","price":9.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/9101\/8826\/files\/6937a.jpg?v=1786588660","url":"https:\/\/www.bookexpress.nz\/products\/the-customer-culture-imperative-a-leaders-guide-to-driving-superior-performance-by-linden-brown-christopher-brown","provider":"Book Express","version":"1.0","type":"link"}