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The Digital Economy: Promise and Peril in the Age of Networked Intelligence by Don Tapscott

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Tapscott follows his best-selling Paradigm Shift with an explanation of what the new digital economy means to business executives and managers, incorporating examples of organizations using information technology to transform business processes and the ways products and services are created and marketed. He discusses the role of business in the transition to a new economy, and looks at the dark side of the information highway and its effects on businesses, society, and the individual. Annotation copyright Book News, Inc. Portland, Or. Editorial Reviews From Publishers Weekly A smart survival manual for companies marketing online services and products via the Internet and its World Wide Web, this entry in a crowded field is distinguished by a minimum of hype and a recognition that the global, interactive marketplace is a new business environment where old rules don't necessarily apply. As well as for its vignettes distilling the Net experiences of large, established corporations, Martin's book is particularly useful for its profiles of dozens of companies?from Silicon Valley entrepreneurs to Silicon Alley start-ups in Manhattan's Soho district?that make up what he calls the digital estate, i.e., firms that conduct business via the Internet exclusively. From these digital pioneers he gleans lessons about customizing advertising messages, encouraging interactive customer participation, making continual market feedback integral to product development and even collaborating with competitors. His 100 Rules of Business Netiquette for e-mail and Web users set a standard for civil conduct in cyberspace. Martin, an IBM vice-president, is founding publisher of Interactive Age. Copyright 1996 Reed Business Information, Inc. From Library Journal With forecasters predicting as many as one billion Internet users by the year 2000, Martin, the founding publisher of Interactive Age and vice president of publishing and advertising, media, and entertainment at IBM, has written a marketing guide for businesses seriously considering a move onto the information highway. Martin defines the digital estate as those individuals and companies currently conducting business on the Internet. He sees this new information medium as creating a paradigm shift in traditional marketing and business planning. This new model is more akin to an on the fly approach whereby businesses, in an effort to save time, float their new products and services on the Internet and allow consumers to provide feedback. Martin offers examples of how digital money is slowly becoming a reality and devotes a chapter to business netiquette, which will be of interest to net entrepreneurs. Well written without much Internet jargon, Martin's book is targeted to individuals and businesses that are serious in becoming a part of the digital estate. Recommended for public and academic library business collections.?Dennis Krieb, St. Charles Cty. Community Coll., St. Peters, Mo. Copyright 1996 Reed Business Information, Inc. Review If thoughts like [the book's thesis] scare you, then [the digital economy] should be on your must read' list.'' (The Wall Street Journal) A marketing guide for businesses seriously considering a move onto the information highway.'' (Library Journal 1996-11-15) About the Author Don Tapscott is an internationally renowned speaker and the bestselling author of The Digital Economy and co-author of Blueprint to the digital Economy, Paradigm Shift, and Who Knows. He is chairman of the Alliance for converging Technologies which represents the collaborative effort of ca. 40 of the world's leading technology, manufacturing, and retail organizations. He is also the president of the New Paradigm Learning Corporation.
Publication Details

Title: The Digital Economy: Promise and Peril in the Age of Networked Intelligence

Author(s):

  • Don Tapscott

Illustrator:

Binding: Hardcover

Published by: McGraw-Hill: , 1995

Edition:

ISBN: 9780070622005 | 0070622000

368 pages. 7.4 x 1.5 x 9.1 inches

  • ENG- English
Book Condition: Very Good
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