The Trusted Advisor by David H. Maister, Charles H. Green

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Bestselling author David Maister teams up with Charles H. Green and Robert M. Galford to bring us the essential tool for all consultants, negotiators, and advisors. In today's fast-paced networked economy, professionals must work harder than ever to maintain and improve their business skills and knowledge. But technical mastery of one's discipline is not enough, assert world-renowned professional advisors David H. Maister, Charles H. Green, and Robert M. Galford. The key to professional success, they argue, is the ability to earn the trust and confidence of clients. To demonstrate the paramount importance of trust, the authors use anecdotes, experiences, and examples -- successes and mistakes, their own and others' -- to great effect. The result is an immensely readable book that will be welcomed by the inexperienced advisor and the most seasoned expert alike. Editorial Reviews Review Carl Stern CEO, Boston Consulting Group An invaluable road map to all those who seek to develop truly special relationships with their clients. Tom Peters author of The Professional Service 50 This is a brilliant -- and practical -- book. In our world gone mad, trust is, paradoxically, more important than ever. William F. Stasior senior chairman and former CEO, Booz-Allen & Hamilton This book is engaging, enjoyable, and absolutely on target. It is packed with truth. The Trusted Advisor will guide success not just in the advisory professions but in leadership and life as well. Professor Charles Fombrun Leonard N. Stern School of Business, New York University The Trusted Advisor gets to the heart and soul of the advice business. This path-breaking book is a must-read. About the Author David H. Maister, one of the world's leading authorities on the management of professional service firms, is the author of several successful books, including Managing the Professional Service Firm, True Professionalism, and Practice What You Preach, and coauthor of The Trusted Advisor. Charles H. Green is an executive educator and business strategy consultant to the professional services industry. Charlie has taught in executive education programs for the Kellogg Graduate School of Management at Northwestern University, and for Columbia University Graduate School of Business, as well as independently through his firm, Trusted Advisor Associates. His current work centers on the nature of trust-based relationships within organizations, and on the management of professional service firms. Green is a graduate of Columbia and Harvard Business School. He spent the first twenty years of his career with The MAC Group and its successor, Gemini Consulting, where his roles included strategy consulting (in Europe and the United States), VP Strategic Planning, and a variety of other firm leadership roles. He is the author of numerous papers, with articles published in the Harvard Business Review and Management Horizons. He is president of Trusted Advisor Associates, which he founded with Rob Galford. He resides in Morristown, New Jersey. Robert M. Galford is currently a Managing Partner of the Center for Executive Development in Cambridge, Massachusetts, and was formerly the executive vice president and chief people officer of Digitas, Inc., a leading Internet professional services firm with over 1,400 employees. He taught for many years on executive programs at the Columbia Graduate School of Business and the Kellogg Graduate School of Management at Northwestern University, in addition to consulting to professional services firms, technology companies, and financial institutions. Rob has lived and worked in both Western Europe and North America as a vice president of The MAC Group and its successor firm, Gemini Consulting. He has practiced law with the international firm of Curtis, Mallet-Prevost, Colt & Mosle in New York and Washington, and has also worked in investment management for Citicorp. Rob's writing and commentaries on management have been published in the Boston Globe and he is a three-time contributor to the Harvard Business Review. He currently sits on the boards of directors of Forrester Research, Inc., and Access Data Corporation. He also hosts the business video Talk About Change! with the popular cartoon character Dilbert. Excerpt. ? Reprinted by permission. All rights reserved. Chapter 1: A Sneak Preview Let's start with a question: What benefits would you obtain if your clients trusted you more? Here's our list. The more your clients trust you, the more they will:

    Reach for your advice Be inclined to accept and act on your recommendations Bring you in on more advanced, complex, strategic issues Treat you as you wish to be treated Respect you Share more information that helps you to help them, and improves the quality of the service you provide Pay your bills without question Refer you to their friends and business acquaintances Lower the level of stress in your interactions Give you the benefit of the doubt Forgive you when you make a mistake Protect you when you need it (even from their own organization) Warn you of dangers that you might avoid Be comfortable and allow you to be comfortable Involve you early on when their issues begin to form, rather than later in the process (or maybe even call you first!) Trust your instincts and judgments (including those about other people such as your colleagues and theirs) We would all like to have such professional relationships! This book is about what you must do to obtain these benefits. What changes would you make to this list? What would you add? Delete? Next, let's consider three additional questions: Do you have a trusted advisor, someone you turn to regularly to advise you on all your most important business, career, and perhaps even personal decisions? If you do, what are the characteristics of that person? If you do not, what characteristics would you look for in selecting your trusted advisor? Here is a listing of traits that our trusted advisors have in common. They:
      Seem to understand us, effortlessly, and like us Are consistent (we can depend on them) Always help us see things from fresh perspectives Don't try to force things on us Help us think things through (it's our decision) Don't substitute their judgment for ours Don't panic or get overemotional (they stay calm) Help us think and separate our logic from our emotion Criticize and correct us gently, lovingly Don't pull their punches (we can rely on them to tell us the truth) Are in it for the long haul (the relationship is more important than the current issue) Give us reasoning (to help us think), not just their conclusions Give us options, increase our understanding of those options, give us their recommendation, and let us choose Challenge our assumptions (help us uncover the false assumptions we've been working under) Make us feel comfortable and casual personally (but they take the issues seriously) Act like a real person, not someone in a role Are reliably on our side and always seem to have our interests at heart Remember everything we ever said (without notes) Are always honorable (they don't gossip about others, and we trust their values) Help us put our issues in context, often through the use of metaphors, stories, and anecdotes (few problems are completely unique) Have a sense of humor to diffuse (our) tension in tough situations Are smart (sometimes in ways we're not) What would you add to (or delete from) this list? Using the Golden Rule (we should treat others as we wish to be treated), we can probably make a fair assumption (or at least a good first approximation) that this list, or your list, is not much different from a list your clients would make. So, if you want your clients to treat you as their trusted advisor, then you must meet as many of the tests on this list as possible. Ask yourself: Which of these traits do my clients think I possess? (Not what you think you possess, but what they think you do!) If you suspect that you might not demonstrate all these traits, then how do you get better at each of them? That's what this book will try to answer. Note that this book is not (just) about the wonderful benefits that wait at the end of the rainbow for the full-fledged trusted advisor, who does (or is) everything listed here. The early benefits of beginning to earn trust are substantial and can be obtained quickly. The ability to earn trust is a learnable skill, and we shall try in the succeeding pages to show the yellow brick road that leads to success. Copyright ? 2000 by David H. Maister, Charles H. Green, and Robert M. Galford
      Publication Details

      Title: The Trusted Advisor

      Author(s):

      • David H. Maister
      • Charles H. Green

      Illustrator:

      Binding: Paperback

      Published by: Touchstone: , 2001

      Edition:

      ISBN: 9780743212342 | 0743212347

      240 pages. 5.5 x 0.7 x 8.44 inches

      • ENG- English
      Book Condition: Good

      Text tanned

      892k

      Pickup currently unavailable at Book Express Warehouse

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      See our descriptions of book descriptions here: book's conditions.
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      Front-facing endpaper - the first page of a book inside the cover. This page is typically blank. Often people will write their name on this page at the top, or a gift message - which is why you will see ‘owner’s name on ffep’ in some of our book descriptions.
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      Dust Jacket - the outer paper wrapping on a hardback book. If we mention a book is ’No dj’ this means it should have a dust jacket but it is missing.
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      Foxing is an age-related process of deterioration that causes spots and browning on old books. The causes of foxing are not well understood, but high humidity may contribute to to foxing. 
      Foxing - Wikipedia
      What is tanning?
      Age tanning, or browning, occurs over time on the pages of books. This process can show up on just the edges of pages, when this occurs it is sometimes referred to as "edge tanning." This kind of deterioration is commonly seen in books printed before the advent of acid-free paper in the 1980s.
      r/BookCollecting - Is this mold or normal aging for a well used book?
       
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      • Trade Name: Book Express Ltd
      • Phone Number: (+64) 22 852 6879
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      • Address: 35 Nathan Terrace, Shannon, 4821, New Zealand.
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